Breaking down the stigma of childhood disability through awareness and advocacy: The Dear Everybody Campaign


Stewart Wong - Vice-President of Communications, Marketing and Advocacy at Holland Bloorview Kids Rehabilitation Hospital
Lydia Hanson - Manager of Strategic Communications and Stakeholder Relations at Holland Bloorview Kids Rehabilitation Hospital

Date: Wednesday, September 26th, 2018

watch here button - • Building Internal Health Equity at Health Quality Ontario


Disability stigma is a key barrier to living healthy and meaningful lives for children and youth with disabilities. Holland Bloorview Kids Rehabilitation Hospital believes that, as a leader in pediatric care and research, it has a role in breaking down childhood disability stigma and advancing social justice. This role goes beyond the health-care sector to other areas of young people’s lives, such as employment and education. With the aim of tackling disability biases and supporting meaningful inclusion, Holland Bloorview is carrying out a multi-faceted, multi-year public anti-stigma campaign, which was co-developed with young people with disabilities and their families.

This webinar describes Holland Bloorview’s Dear Everybody anti-stigma campaign and explores:

  • equity barriers faced by people with disabilities, an important consideration in the use of the HEIA tool
  • a public education mitigation strategy for addressing health and social inequities


About Holland Bloorview Kids Rehabilitation Hospital

Holland Bloorview Kids Rehabilitation Hospital creates a world of possibility by supporting children and youth living with disability, medical complexity, illness and injury. Holland Bloorview is a top 40 Canadian research hospital that is fully affiliated with the University of Toronto and serves 7,500 families annually. Providing both inpatient and outpatient services, Holland Bloorview is renowned for its expertise in partnering with clients and families to provide exceptional care. Holland Bloorview is the only organization to ever achieve 100 per cent in two successive quality surveys by Accreditation Canada. For more information or to donate, please visit or connect on TwitterFacebookInstagramLinkedIn and our parent-blog BLOOM.


About the Presenters

Stewart Wong is an experienced senior communications professional and charitable health sector leader. He has a wealth of experience in marketing, communications, and advocacy, a passion for serving clients and families, and an excitement for delivering on the Holland Bloorview vision of a world of possibility for kids with disability.

Lydia Hanson has extensive communication experience with a background in health-care communications, politics and journalism. She specializes in issue and reputation management, stakeholder and government relations, change management, and strategic communications.


Stewart Wong Headshot

Stewart Wong


Lydia Hanson Headshot

Lydia Hanson

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