In the first part of his book " La symphonie du vivant" Joel de Rosnay argues that Epigenetics will change our lives.. In the second part he compares memes to genes.In both parts he argues that individuals are capable of activating or inhibiting both their genes and societal memes..
The book has just been published and has not been translated into English , , but de Rosnay has a website : Crossroads to the future.